We
 Create
 Strategies

to solve complex challenges in organizations, integrating data and gamification that drives true change.
Think
and
Do
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Think
and
Do
tank

Translating 
Vision 

into tangible experiences and achievements with immediate innovative results, through prototypes, pilots, and cycles of continuous improvement.
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From a challenge…

A bank needs its customers to quit the habit of using cash by promoting the use of electronic money.

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DEEP-ROOTED PARADIGM!

…to a success story

by involving more than 500 people in a gamified digital solution with a specific mission: To defeat the "malevolent cash". This is how habits are changed.

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Fun 
& 
Joy 

The Science Behind Engagement

Fun isn’t a pastime—it’s a human necessity.

Because gamification brings play, pleasure, and learning to the brain, at ANCS we use it to turn resistance into motivation, transform dry metrics into meaningful experiences, and build environments where people join in with true enthusiasm. We turn gamification into a strategic force that sparks innovation, boosts productivity, and forges authentic connections in the worlds of work and branding.

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The Strategic Side of Fun

Gamification unlocks human dimensions far beyond entertainment—learning, collaboration, problem-solving, creativity, and growth.

Such experiences fuel innovation, bring teams into alignment, and deepen bonds with clients and consumers.

Each playful act awakens powerful motivations that, when harnessed strategically, turn into real, measurable results.

Reveal Actions That Activate Intrinsic Motivation
Learn something new
Go up a level
Grow in any aspect
Solve a challenge
Figure something out
Beat an opponent (real or not)
Solve a problem
Explore and discover

 Challenges
 that
 reshape
 organizations

Every organization faces challenges that may come from the outside (clients, sales channels, competitors) or from within (people, culture, processes).

Identifying them is the first step. Solving them requires strategy, human-centered design, and measurable execution.

Which challenges would you invest in?
CHALLENGES
from
within
the organization
CHALLENGES
from
within
the organization
CHALLENGES
from the
outside
of the organization
Human
Behavior
CHALLENGES
from the
outside
of the organization
Human
Behavior
In any case, we are talking about

Human 
Behavior 

A fascinating and dynamic black box with needs, opinions, priorities, and every changing decisions. This requires organizations to be more flexible than ever.
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Innovation 
in 
Action 

Solutions backed by research and purpose

Our brands and proprietary developments generate real value for organizations. The Serious Lab and Data Savers are the result of years of research, creativity, and applied technology to solve the most critical challenges with clients and employees.

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According to Data Analytics, between 40% and 60% of digital marketing spend vanishes without return. The Serious Lab was created to deliver high-value, memorable experiences that reinvent how brands connect with customers. We are LATAM’s first gamification agency with an integrated focus on data, engagement, and lasting results.

Only 21% of employees are truly engaged, according to Gallup. At Data Savers, we drive the evolution of Human Resources toward a Human Capital vision: your employees take care of your customers. We offer AI- and gamification-based solutions to diagnose turnover, improve workplace climate, increase productivity, and reimagine consumer interaction at points of purchase.
Our brands work together to help your brand apply new, meaningful, and engaging experiences.